The European American Chamber of Commerce, in partnership with OCO Global, has launched a study in November 2024, focusing on European and US expansion opportunities for mid-sized businesses. It provides a better understanding of how these players perceive new opportunities in these markets, identifies potential hurdles or risks of investing on each side of the Atlantic, analyzes potential gaps between sectors and origin countries, and provides recommendations.
The study consists of an online survey and qualitative interviews of leaders of 200 US and European mid-size businesses to cover the following topics:
- What are mid-size businesses’ expansion plans in the European/US market?
- What are the immediate new opportunities in the European/US market for mid-size businesses in 2024?
- What are the best practices from peer companies on strategies and implementation plans for successful expansion in the European/US market?
- Are there different views and performance between mid-size sectors?
- What are the perceived risks and challenges for European/US market expansion plans?
- What are business leaders’ expectations and needs to overcome those risks?
Access the report here: Transatlantic Expansion Barometer
