Category: Two views

Two Views | Being Found and Protected: IP and Digital Strategy for U.S. Companies in France

Alex McCardell Director, WS Interactive – Miami Alexandre Mochon Associate, Fieldfisher – Paris   As AI-driven search and generative engine optimization (GEO) reshape how companies are discovered, referenced, and trusted online, expanding across borders has become as much a strategic and legal challenge as a commercial one. For European and American businesses alike, visibility in this […]

CONTINUE READING Two Views | Being Found and Protected: IP and Digital Strategy for U.S. Companies in France