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Two Views | Being Found and Protected: IP and Digital Strategy for U.S. Companies in France
Alex McCardell Director, WS Interactive – Miami Alexandre Mochon Associate, Fieldfisher – Paris As AI-driven search and generative engine optimization (GEO) reshape how companies are discovered, referenced, and trusted online, expanding across borders has become as much a strategic and legal challenge as a commercial one. For European and American businesses alike, visibility in this […]
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Transatlantic trade kicks off with patents, climate rules, and new compliance challenges
This edition highlights: Pharmaceuticals: UPC ruling aligns EU patent enforcement with EPO standards, contrasting with stricter U.S. enablement requirements. Manufacturing: EU expands CBAM to high-emission imports, testing U.S. trade alignment with climate rules. Finance: U.S. expands SEC insider reporting to foreign company executives starting March 18, 2026. Defense: FCC bans foreign-made drones, raising trade compliance […]
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Transatlantic trade shifts: energy, pharma, and AI in focus
This edition highlights: Energy: EU–U.S. LNG trade expansion as the EU phases out Russian gas imports by 2027, with U.S. lobbying for exemptions from methane emissions laws. Pharmaceuticals: U.S. lifts tariffs on UK pharmaceutical products under a new bilateral framework, reducing costs and improving supply chain integration. Public Policy: EU–Mercosur trade deal vote delayed due […]
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Où va l’Amérique ? Quelles conséquences pour la France et l’Europe ?
4e Assises de la Géopolitique IHEDN – HEC Alumni « Où va l’Amérique ? Quelles conséquences pour la France et l’Europe ? » Mardi 2 décembre 2025, École Militaire Paris Discours de Guillaume Martinez, EACC France President Mesdames et Messieurs, Chers invités, Chers collègues, C’est un honneur d’être parmi vous aujourd’hui à l’École […]
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Auto tariffs, trade safeguards, golden shares & AI policy shifts
This edition highlights: Automotive & Tariffs: Automakers are implementing widespread price increases across imported models to offset rising American tariff burdens. Public Policy & Safeguards: European policymakers are establishing protective review mechanisms to shield domestic industries from disruptive import surges. Finance & Investment Screening: The expanding use of state golden shares creates heightened post-approval intervention […]
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U.S.-China minerals truce, maritime decarbonization delays & AI export initiatives
This edition highlights: Mining & Critical Materials: A bilateral pause on export controls between Washington and Beijing offers temporary supply chain relief for critical raw materials, while highlighting concerns that European interests remain on the sidelines of major trade negotiations. Maritime Transport & Climate: United States intervention at international maritime talks has postponed a binding global shipping […]
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Trade shifts: export rules, AI oversight & energy gaps
This edition highlights: Public Policy & Export Controls: The United States has broadened its trade enforcement regime through a new rule that automatically extends export restrictions to majority-owned subsidiaries of blacklisted entities. Technology & AI Antitrust: Competition authorities across the Atlantic are intensifying scrutiny over artificial intelligence talent acquisitions and platform deals to safeguard market […]
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European industrial autonomy meets renewed transatlantic capital flows
This edition highlights: Manufacturing & Antitrust: The European Commission has demonstrated stricter regulatory enforcement by penalizing a company solely for providing incomplete data during an investigation. Luxury & Spirits: Despite a recent slowdown in dealmaking, private investment funds maintain strong confidence in the luxury sector, driven primarily by cosmetics and fragrances. Customs & Chemicals: Unilateral […]
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The second edition of the Trade Digest
This edition highlights: Manufacturing & Antitrust: The European Commission has demonstrated stricter regulatory enforcement by penalizing a company solely for providing incomplete data during an investigation. Luxury & Spirits: Despite a recent slowdown in dealmaking, private investment funds maintain strong confidence in the luxury sector, driven primarily by cosmetics and fragrances. Customs & Chemicals: Unilateral […]
