ESG Advertising What’s New, Dos and Don’ts and What’s Coming Up in 2022
What’s New, Dos and Don’ts and What’s Coming Up in 2022
In the past ten years, ESG (Environmental, Social, Governance) has become a key focus for the corporate world. Environmental protection, social justice, and ethical management are increasingly meaningful to consumers, particularly millennials and the ZGeneration. This has led to a growing global trend towards advertising based on ESG issues, and as a result to regulators taking a closer interest in ESG-related claims, and to brand damage from allegations of “green washing”, gender or other stereotyping, cultural appropriation, …
Join us for a discussion on the trends within ESG advertising in Europe and the United States. We will explain what ESG Advertising is and what it is not, will compare and discuss similarities, differences, and challenges on both sides of the Atlantic and will look into the looking-glass in terms of upcoming legislation and trends.
Topics to be addressed
- What is ESG Advertising?
- Is there a regulatory framework at EU level? What about the UK?
- What is the legal landscape in the United States?
- What are the do’s and don’ts that you need to keep in mind?
- What are the latest trends? In B2B and B2C?
- Looking ahead to 2022, what do we foresee from a legal perspective in respect to ESG advertising?
- Edward B. Chansky – Shareholder, Greenberg Traurig (Las Vegas)
- Brinsley Dresden – Partner, Head of Advertising & Marketing Law, Lewis Silkin LLP (London)
- Alan Sutin – Principal Shareholder, Greenberg Traurig (Miami) [Moderator]
Ed Chansky focuses his practice in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries. Ed is also a frequent speaker at seminars and conferences on advertising and promotion law topics.
In addition to being a Harvard and Yale-educated lawyer, for many years, Ed worked as a part-time musician (trombone) playing everything from grand opera to rhythm and blues. Ed is based in Las Vegas.
Brinsley Dresden leads the firm’s Advertising and Marketing Sector Focus Group, with over two decades of experience advising brands and agencies on a wide range of issues. These include defending complex investigations by the Advertising Standards Authority, as well as filing competitor complaints; obtaining Clearcast approval for TV commercials; and advising on advertising in the automotive, alcohol, cosmetics, food, pharmaceutical and health sectors. He also drafts and negotiates client/ agency agreements, influencer agreements and celebrity talent contracts. He advises on compliance for lotteries and competitions, as well as on resolving advertising related disputes, such as third party claims of IP infringement and breach of contract claims. Brinsley is named in the Campaign A List, the Legal 500 Hall of Fame, and in Band 1 in the Chambers Directory 2022 and is Secretary and Treasurer of the Global Advertising Lawyers’ Alliance. Brinsley is based in London.
Alan Sutin is a Principal Shareholder of Greenberg Traurig and Senior Chair of the firm’s Global Intellectual Property & Technology Practice. In addition to being an experienced business lawyer with a principal focus on commercial transactions with intellectual property and technology issues and privacy and cybersecurity matters, Alan also represents a wide variety of companies in connection with IT and business process outsourcing arrangements, strategic alliance agreements, commercial joint ventures and licensing matters. He has particular experience in Internet and electronic commerce issues and has been involved in many of the major policy issues surrounding the commercial development of the Internet. Alan has advised foreign governments and multinational corporations in connection with these issues and is a frequent speaker at major industry conferences and events around the world. Alan is involved in several professional and legal national and international organizations. He was an active Member of EACCNY and is EACC Florida’s first President. Alan is based in Miami.